Search engines are continually changing, and keyword stuffing and backlinking to dead-end sites is no longer a good strategy for directing quality traffic to your website.
I am always making improvements to my site and content to be sure that I am appealing to new search engine algorithms, thus being able to reach quality readers.
Having a good mixture of evergreen and new content that people want to see will keep people on your site and keep them coming back.
This concept is simple if your page takes too long to load, a user is going to hit the back button and look for a site that will load faster.
Large, clunky images can slow down your loading speed and make your page laggy. Make sure your images are compact and named strategically.
Everyone loves easy to ingest and digest content! Give them the choice to scan and then to dive in where they wish.