Your voice is your brand. No matter what services or products you offer, connecting with your audience is key to promoting your brand. One way to connect with potential clients is to have a stellar About Me Page, but knowing what information to include and how to include it can be difficult. We’ve broken it down into 5 basic elements to help you write the best About Me page for your website.
5 Tips for Writing the Best About Me Page for Your Website
1) Know Your Audience
A key factor in determining what information to include in your About Me page is knowing who your audience is. Even if your product or service is directed toward a general audience, identifying a key demographic will help you determine your tone, your word-choice, and which anecdotes would be the most effective. To narrow down who your key demographic is, consider age group, culture, marital status, and geographical region. In other words, ask yourself who is most likely to view your website or blog and desire your product or service? Finding your audience and knowing what they want is the first step in determining what type of content to include in your About Me page.
2) Mention Your Background
After you have determined who your audience is, you can write a brief narrative about your background in your field. This is an excellent way to connect who you are with what you do. By telling a brief story about how you became the entrepreneur you are today, you can connect your audience with your work. Story telling drives engagement and helps people remember you! A strong story can also elevate your conversion rates and credibility, especially when used on your About page.
3) Share Your Credentials
You can & should talk about your past wins! AKA: Your credibility. Ask yourself what makes you an authority in your field. If you have worked with any notable people or have had any outstanding client relationships, let your audience know. Ultimately, your clients will want to know how you can bring value to their lives, so any anecdotes that highlight the value that you bring to the table will benefit your About Me page.
4) Connect Emotionally
In addition to including information that highlights your credibility, make your audience feel something. Connecting with your audience on an emotional level, making them feel that they know you or want to know you, is an excellent way to improve your About Me page. One simple way to help your audience feel like they know you is to include a picture of yourself. This goes back to knowing your audience—if your product or service is more family-oriented, then consider including a picture that highlights you and your family. As the saying goes, “a picture is worth 1000 words,” so knowing your audience and including a picture that highlights the tone or message of your brand is an excellent way to improve your About Me page.
5) Choose Your Words Wisely
Another key element to improving your About Me page is your word choice and grammar. The words you choose are just as significant as the message you are trying to convey. After you have a draft of your About Me page, search for keywords and phrases that will make your website easy to find. Your SEO (search engine optimization) keywords will determine how easy it is for potential clients to find your website. You will want to use language that matches the voice of you and your brand.
Also, proofread your About Me page for grammar errors. One of the quickest ways for your audience to lose confidence in your ability (and your brand) is to have a page full of grammar errors. A great technique for spotting errors is to read your work bottom to top, starting with the last sentence and working your way up the paragraph, sentence by sentence. This will allow you to catch errors that your brain would typically miss. Additionally, have at least two other people take a look at your final draft before going live.
Whether you are just starting to create a new business or are an established blogger or entrepreneur, connecting your brand with your audience is so important. We hope these tips help you write a phenomenal About Me page.
Let us know if you have any tips of your own!