You’ve successfully designed a business website, created social media pages, churned out content for your audience, and formulated marketing campaigns…
However, are you tracking the performance of your business on digital media?
Are your efforts to create content actually doing something, or are they just wasting your valuable time?
The free tool, Google Analytics, can help you dramatically grow your business and increase revenue!
How I Use Google Analytics to Grow My Blog & Business
Google Analytics is a must-have tool for all business owners who’ve embraced their business’s digital space.
But why use Google Analytics? How can Google Analytics help grow your blog or business?
MY EXPERIENCE: For me, Google Analytics has helped me triple my blog website page views & income for this lifestyle blog that originally started as a passion project! I can continually create content that I know my readers love because I can monitor what posts & pages are performing well. I can become more aware of bounce rates and possible flaws within my website that could be improved. I can also see and monitor where my traffic is coming from. I can also see how my site is performing compared to other sites in the same industry or niche.
I want you to be able to use Google Analytics to grow your blog or business! So, keep reading to learn more about this powerful tool, and I’ll share how it can help you take your business to the next level while increasing your overall revenue!
What is Google Analytics?
Google Analytics is a web analytics service by Google which helps track and segment web traffic. It is a free online service that anyone with a website can sign up on and gather pertinent information to aid in business growth. Google Analytics collects website data in the following categories:
- Audience: It identifies the kind of people who visit your website, including demographics such as age, location, gender, and the kind of device they use to access the web (mobile, desktop, or tablet)
- User behavior: This analyzes the behavior of the visitors to your website. What pages do they visit? How many minutes do they spend on said pages? Do they visit more than one page?
- Conversions: Google analytics determines how many people take your call-to-action. How many people sign up to your mailing list, buy an item on your store, or click on a CTA.
- Traffic acquisition: Where is the traffic on your website coming from? Is it from search engines, social media sites, referral traffic, Google Ads, or your email marketing campaign?
As you can see, Google Analytics gives you in-depth information about what people do when they visit your site. The information gathered can go a long way in improving the performance and overall profitability of the business.
Here is a screenshot of a few modules from the House Fur Google Analytics:
Why Use Google Analytics in Your Business?
There’s so much you can do with the information gathered through Google Analytics. Below are some of the key ways Google Analytics helps grow your business:
1. Helps with Audience Targeting
When starting a business, you probably already know the kind of people you’re targeting. However, it doesn’t hurt to be sure. By using Google Analytics, you identify the demographics of people who frequent your website. If the results aren’t aligned with your initial assumptions, you can fine-tune your strategies to target the people visiting your site.
For example, if you’ve formulated a product for an audience that’s 20 to 30 years old, but most of your traffic is from 40-year-olds, it means the latter is your target audience. You can adjust your content, ads, and marketing strategies to target the new demographic. Doing this boosts conversions and allows you to improve customer service.
2. Enables Website Usability Analysis
How do you determine whether your website performance is up to par? The answer is by assessing audience behavior. When people visit your site and spend more than a few minutes, visit numerous pages, and even take the call-to-action, it means your site is optimized for your visitors. However, if people barely spend a few minutes and ignore the CTA, you need to improve site usability.
Google Analytics provides user behavior metrics on your site. A high bounce rate shows that you need to finetune the site. Maybe your layout isn’t appealing to your visitors. Or perhaps your CTAs are not placed for maximum visibility. Using analytics, you can conduct a usability analysis and restructure your site for a better user experience.
3. Facilitates Campaign Optimization
Optimizing marketing campaigns is a continuous process. Knowing what’s working and what’s not can modify your digital campaigns for better results. For example, if only a few people click on your CTAs, it could mean you’re not doing it right. You can modify your calls-to-action by using different wordings or visuals to improve their effectiveness.
4. Improves Budgeting
How do you determine the allocation of your digital marketing budget? Without a clear view of the results, you may waste money on campaigns that don’t work. Google Analytics takes all the guesswork out of budgeting. You will easily be able to identify which pages perform the best and allocate more resources. You also drop strategies and “busy work,” bringing little or no results to the business.
Ready to Grow Your Business with Google Analytics?
Google Analytics is a valuable resource for entrepreneurs to leverage the digital space to promote growth and profitability. Sign up for this service today and boost the performance of your website and subsequently the entire business.