The early days of starting my business involved a massive learning curve.
I graduated from UW Milwaukee with a Bachelor’s Double Major in Graphic Design + Journalism. I started my photography business a few months later and things exploded.
I was booked for weddings and had multiple sessions during the week, but after a few years my income leveled out. I knew it was now time to invest in myself & the business in order to grow and reach my new goals.
So I took a handful of online courses.
Before I signed up for these online courses, I had never taken a business class in my life.
Fast forward several years, when I started this blog. I was getting the page views and the ad network income, but I wanted more.
Once again, I needed to think differently about my marketing, client outreach, audience building, and how to make better business decisions that supported both my personal and business goals.
So, once again, I took a handful of online courses.
I owe a large portion of my success in both of my businesses to these amazing online courses!
I was a perfectionist at my craft and what I had to offer, but I knew, wanted, and needed to invest in myself & my business…
5 Online Courses That Helped Grow My Business
The Serial Method: This course was created by Nicole Culver. It is a binge-worthy online course that will teach you how to create content that will attract your current audience AND a new audience. The premise of the series is THE NEW WAY to attract a wildy engaged audience. A lot of bloggers are frustrated by the algorithm changes on Instagram/Facebook and are in-need of the know-how for creating content that attracts an engaged audience.
Creative Live: You can find courses on Creative Live for any type of photography and for any level! I highly recommend this site for beginners & for well seasoned creative entrepreneurs.
Instagram 180: Taught by the brilliant Jasmine Star. This course helped me change my Instagram from just a pretty gallery of images to helping me book the most amazing clients, get our work published worldwide, and save on marketing dollars! I use and understand Instagram completely different and I am so happy I invested in this course. Once I started using Instagram wisely I started attracting the right followers & engaging with your dream customers. This course paid off in less than a week because I get a fair amount of traffic to my blog from Instagram & I book A TON of photography clients from Instagram as well.
Pinfinite Growth: Taught by the crazy-wonderful Melyssa Griffin; this course completely changed how I use Pinterest. Pinterest is a search engine and is a huge part of our marketing plan for both Studio 29 and House Fur. She shares SO much information in this course it is well worth the investment. I would say about 75% of our traffic for House Fur is via Pinterest which results in more sales + more amazing clients! Knowing the ins and outs of Pinterest has helped me triple my blog income in a short period of time.
Pitch it Perfect: Taught by my favorite creative Californian Podcaster in the world; Julie Solomon. I cannot say enough positive things about this course. I binge-watched it! This course took me a half a day to complete and I started implementing what I had learned immediately! I have since re-watched the modules multiple times and I am active in the Facebook group that is included in the course. Julie gave me the confidence and guidance needed to reach out to specific brands & I have booked several high-paying contracted jobs. The Pitch it Perfect course has easily paid for itself, time and time again.
Another course I am currently taking is Making Sense of Affiliate Marketing by Michelle Schroeder-Gardner, I will update this post with my thoughts in a few weeks. 🙂
Have you taken any online courses? Which ones have helped you grow? These online business courses changed everything for me and I hope one or more might be helpful for you!
Thank you for supporting House Fur and all of the creatives that have helped me through my business journey.